Full Product Photography Refresh for LEEJAE

Format

Product Image | for 9 product series (all colors)

Scope of Work

Visual Directing, Editing

Client

Team

LEEJAE

As of April 2023, LEEJAE has renewed the visual identity of its current product series to align with its newly defined stylistic direction. Based on a minimalist composition, the visual language is structured around the form and texture of each product, creating a refined visual rhythm through subtle contrasts and harmony. The sculptural identity and material qualities of each piece translate into a distinctive narrative shaped by symbolic atmospheres. Through a consistent tone and manner, the unique identity of each product naturally unfolds — even in a quiet, composed frame.