The things that remain close to us over time often carry a familiar impression or a sustainable tension.
Over time, as those sensations take root, they become a distinct worldview and expand into new branches.
I believe that a well-functioning identity system works in a similar way.
As a starting point for that flow, I consider how much meaning a specific visual should carry in order to have the right sense of weight, and what kind of texture might feel comfortable or engaging.
Through this process, I look for a point where information does not feel tiring, and the space around it feels light and enjoyable.
**This text was translated from Korean using ChatGPT**
Paper
,Non-Paper
,Assets
Starfish Cord Organizer Keychain
2026. 07.
Bobby Note
2026. 06.
Poster SET for Nerd Connection S/S 2026 Merchandise
2026. 05.
Object
2026. 00.
Brand Identity
2026. 00.
Christmas Cocoa Bomb
2025. 12.
Summer Risograph Postcard
2025. 08.
Vinyl Postcard for Interview show of Nerd Connection's 2nd album ≪And yet, We still≫
2024. 08.
Christmas Card
2021. 12.
Essence
2021. 06.